My Social Housing
Privacy Policy

The purpose of the Data Protection Act 2018 and the General Data Protection Regulation (including any legislation incorporating it into local law), we are required to explain to you why we ask for personal information about you, how we intend to use the information you provide and whether we will share this with anyone else.

We are the data controller which means that we are responsible for and control the processing of the personal Information that we collect about you or that you give to us. “Personal information” or “personal data” means information that can be used to identify or contact you.

My Social Housing is a product of Bridge Housing Solutions and is registered with the Information Commissioners Office as a data controller. Our registration number is ZA306081.


My Social Housing is a product of Bridge Housing Solutions. Bridge Housing Solutions is a company registered in England under Company number 8436013 whose registered office is at The Atrium, 1 Harefield Road, Uxbridge, UB8 1EX

This is the My Social Housing App (App) privacy policy and it describes how My Social Housing protects and makes use of the information you give the company over the phone, online, through our mobile applications or if you use any of our websites or interact with us on social media.

The purpose of this privacy policy is to let you know the type of information we may gather about you, how we may use it, whether we disclose it to anyone, and the choices you have regarding our use of the information, including how to access and update information.

This privacy policy (together with our User Terms and Conditions) applies to personal information we collect about you

If you are asked to provide information when using the App, it will only be used in the ways described in this privacy policy.

This policy is updated from time to time. The latest version is published on this page.

The App privacy policy was updated on: 01 May 2020.

We gather and use certain information about individuals in order to provide products and services and to enable certain functions on the App.

We also collect information to better understand how visitors use the App and to present timely, relevant information to them.

Under the Data Protection Act 2018 and the General Data Protection Regulation, My Social Housing has a legal duty to protect any information we collect from you or have about you from other sources.

There are rules and guidelines we must follow when handling your information. These are referred to as Data Protection Principles.

What data we gather?

We may collect the following information when you provide it yourself or when we automatically collect it:

  • Name;
  • Contact information including email address and telephone number;
  • Demographic information, such as postcode, preferences and interests;
  • Details of your tenancy, including the name of your landlord, rent account number, weekly / monthly rent amount, frequency of rent payment;
  • Personal financial information relating to your household income and expenditure;

App usage data - details of your use of our App including, but not limited to, traffic data, location data and other communication data, and the pages and other resources that you access 

  • Technical information, such as the type of mobile device you use, time zone settings, operating systems and platforms collect for us by a third- party service provider;
  • Other information relevant to client enquiries;
  • Other information pertaining to special offers and surveys;
  • Please note that all third-party information collected on our behalf is not stored or saved on our servers

How do we use this data?

Collecting this data helps us understand what you are looking from the company, enabling us to deliver improved products and services.

We use your personal information on the following legal basis for the following purposes:

To perform our agreement to provide services to you including:

  • to verify your identity and manage and operate your account;
  • to carry out our obligations under our agreement with you including, for example, the allocation of accommodation;
  • to provide you with information relating to your housing application;
  • to provide you with information about companies we work with and where you can use their services, including information about new partners of My Social Housing 
  • to provide you with information about our partners
  • to make automated decisions, using your personal information, such as providing you with notifications on products and services 
  • to provide you with information about products or services that you request from us;
  • to notify you about changes to our App or Services

For our legitimate interest including; 

  • for our own internal records;
  • to improve the products and services we provide;
  • to contact you in response to a specific enquiry;
  • to customise the App for you;
  • to send you promotional emails, texts and in app communications about products, services, offers and other things we think might be relevant to you if you already use the App (we will give you an opportunity to amend your marketing preferences); to contact you via email, telephone or mail for market research

To comply with our legal obligations including; 

  • preventing and prosecuting fraud; and
  • meeting legal, regulatory, insurance and security requirements

Where you have consented including

  • where you, as a non-user of the App, have provided your express consent, to provide you with information about the products or services of the partners we work with, your landlord and other My Social Housing partners as notified to you at the time of obtaining your consent, which we feel may interest you by post, email SMS;
  • If you decide at any time that you no longer wish to receive marketing messages from us, you can opt out at any time. To do so, please follow the unsubscribe instructions provided in any of the marketing messages you receive from us or contact us at If you no longer want to receive push notifications from us, you can update your preferences for the App via your device settings

Anonymised information

We may also use anonymised personal information about you when we prepare aggregated data reports showing anonymised information for the purpose of advising ourselves, the brands we work with, your landlord and our other business partners regarding past and potential future patterns of, fraud, and other insights that may be extracted from this data.

  • Analyse our app traffic using an analytics package. Aggregated usage data helps us improve the App structure, design, content and functions.
  • Identify whether you are signed into our App.
  • Test content on our App. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
  • Store information about your preferences. The App can then present you with information you will find more relevant and interesting.
  • To recognise when you return to our App. We may show you relevant content or provide functionality you used previously


  • Our website uses some cookies. A cookie is a small file of letters and numbers that we put on your computer or other device. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you use our website and allows us to improve our services.
  • We use cookies on our website to recognise a computer when a user visits our website and accepts our cookie permissions.
  • We use analytical cookies to analyse the use of our website.
  • We also use a third-party tracking provider to analyse the flow and conversion of new App users through our website.
  • Cookies do not provide us with access to your computer, mobile phone or any information about you, other than that which you choose to share with us
  • We process ‘essential’ cookies (that help us keep the website going) on the basis of our legitimate interest and all ‘non-essential’ cookies (including analytical and advertising cookies) on the basis of your consent which you can provide and remove using the prompt when you visit our website.

To learn more about cookies and how they are used, visit All

Who we might share your personal information with; 

We may need to share personal information with third parties. We do this to achieve the purposes as set out in this document. If you do not wish your personal information to be shared in this way, you must not register for the App and you must not use our App

  •  We will share information with your landlord, referring agent and Local Authority to:
  • Verify your tenancy with them
  • Assist you with any rent arrears
  • Help your landlord communicate with you and vice versa
  • Assist with any budgeting requirements you may have
  • Support those who may be affected by welfare reform

We may also disclose your personal details, if required to do so, by law or any Government body. Your landlord may use the data we provide to them to prevent and detect tenancy fraud.

Your Rights 

  • The GDPR provides the following rights for individuals:
  • The right to be informed about the information we hold about you;
  • The right of access to that information;
  • The right to rectify the information where it is inaccurate or is incomplete;
  • The right to delete the information we hold about you;
  • The right to restrict processing of that information;
  • The right to data portability;
  • The right to object to our use of your information and ask us to stop that use;
  • Rights in relation to automated decision making and profiling

To exercise any of the rights referred to above, you should contact our Data Protection Officer by emailing or writing to: Bridge Housing Solutions, The Atrium, 1 Harefield Road, Uxbridge, UB8 1EX.


If we use your personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on you, you have the right to challenge such decisions under GDPR, requesting human intervention, expressing your own point of view, and obtaining an explanation of the decision from us. 

Currently we do use profiling to help us make use of the data we collect but we do not make any automated decisions about you which have a legal (or similarly significant effect). 

We will contact you if this changes to explain how, why and when and to let you know how you can contact us to exercise your rights.

How long do we keep your information for?

We will only keep your data for as long as you hold an account with My Social Housing Your account can be ended by sending an email to or deleting your account